About us
Quality is our promise
Open 24/7, our facility welcomes you and your team in a professional and collaborative environment.
Mixology
Every evening, our expert engineers showcase the latest advancements in drill rod technology. Safety first.
DRILLING EXPO 2024
Meet our experts
Dedicated professionals driving our success in drill rod manufacturing
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind our drill rod innovations. He actively engages in product development, marketing strategies, and enhancing customer satisfaction.
Tony Mitchell
Chief Commercial Officer
Mich thrives on challenges. With years of experience as a Commercial Director in the manufacturing sector, Mich has been instrumental in our growth and success. He is a key asset to our team.
Aline Turner
Chief Technical Officer
Aline is a passionate leader who loves her work. She mentors over 100 in-house engineers and fosters a community of thousands in the drill rod industry.
Iris Joe
Chief Financial Officer
Iris, with her extensive industry experience, analyses market trends and optimises our operations. She is committed to driving growth and elevating our company to new heights.